ANTA Named China’s Most Valuable Sportswear Brand for Sixth Consecutive Year
(Hong Kong, 2 June 2015) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that ANTA, the brand established by the Company, has been named one of the "Best China Brands 2015" for the sixth consecutive year by Interbrand, the world's largest integrated brand consultancy. According to the ranking, ANTA moved up one place to 26th from 27th last year as its brand value rose by 9% y-o-y to RMB8.124 billion. It is also the only Chinese sportswear brand to be shortlisted for two consecutive years. This not only underscores the unrivaled strength of ANTA's brand equity and its competitive edge, but also reflects the public's strong recognition of ANTA and its products.
In addition to winning two investor relations awards at the "Asian Excellence Awards 2015" organised by Corporate Governance Asia magazine, ANTA Sports was also named "Best IR Company - Mid Cap" and "Best IR Presentation Collaterals - Mid Cap" at the inaugural HKIRA Investor Relations Awards organised by the Hong Kong Investor Relations Association ("HKIRA"). These designations once again demonstrate investors' widespread recognition for the Company's excellent performance in investors relations and its efforts in complying with best practices in investor relations over the years.
Besides, the Company continued to carry out social responsibility initiatives and held the "Charity Hour, Athletes at Service" program, an innovative sports charity model which allows close interaction between the public and celebrity athletes so as to motivate more people to participate in sports. Proceeds from sales for the program are donated to benefit national youth sports development. The first "Charity Hour, Athletes at Service" event was held at the ANTA Store at Shawan Road, Jinniu District, Chengdu, where Grand Slam doubles tennis champion Zheng Jie, Winter Olympics silver medalist and freestyle skiing world champion Li Nina, Winter Olympics silver medalist and figure skating world champion Zhang Dan, as well as ex-Chinese national basketball team member and star CBA player Liu Ziqiu, became salespersons to provide passionate and professional sales services to customers. During the one-hour event, the celebrity athletes racked up sales totalling RMB152,160, which will be donated to help promote sports among underprivileged young people in Sichuan Province.
Meanwhile, ANTA's first "Sport-All for All" charity project was held in Deyang, also in Sichuan Province, to allow local children to realise the Olympic spirit and experience the joy of sports, as well as to stimulate active participation in sports among children. The project included a charitable donation campaign and face-to-face interaction between Olympic champions and children. ANTA Sports donated a total of RMB1 million worth of sportswear to the Deyang Municipal Sports Bureau. Renowned athletes such as Winter Olympics freestyle skiing champion Han Xiaopeng, Winter Olympics silver medalist and freestyle skiing world champion Li Nina, Winter Olympics and world champion mixed figure skater Zhang Dan, ex-Chinese national basketball team member and star CBA player Liu Ziqiu and Zhu Dong, etc., shared stories detailing their personal growth with the students of Deyang Olympic Talent School. The project also involved interactive games and all involved wishing Beijing success in its bid to host the 2022 Winter Olympics.
Chairman and CEO of ANTA Sports Mr. Ding Shizhong said, "We are proud of a number of notable achievements in the past year in sports resources, such as our historic partnership with the Gymnastics Sports Management Centre and engagement with the Weight Lifting, Wrestling and Judo Sports Management Centres involving sponsorship of 24 Chinese national teams under five sports management centres, making us the domestic sportswear brand with the largest number of sponsored national teams. In addition, ANTA entered an alliance with the NBA China, became the official marketing partner of NBA China and a licensee of the NBA. This collaboration marked the first time that the NBA has launched co-branded products with a domestic sportswear brand. We will continue to further enhance the professional image of the brand by combining our sports sponsorship resources and effective marketing strategies.
Moreover, with ANTA being the partner of the Chinese Olympic Committee, we regard the promotion of the Olympic spirit and the development of sports in China as our primary corporate responsibility. We hope to encourage children to excel and to chase their dreams bravely, and we do so by organising activities such as charity service delivered by Olympic champion, charitable donation campaigns, etc., to help them pursue their goals."
Photo 1: According to Interbrand's latest "Best China Brands 2015" report, ANTA ranked 26th, making it the only Chinese sportswear brand on the list and ranking its brand value above that of its peers.
Photo 2: The first "Charity Hour, Athletes at Service" event was held at the ANTA Store at Shawan Road, Jinniu District, Chengdu.
Photo 3: ANTA Sports donated sportswear worth RMB 1 million to the Deyang Municipal Sports Bureau.
About "Best China Brands"
The "Best China Brands" ranking is published specifically for the China market by Interbrand, the world's largest brand consultancy. It is one of the most recognised brand equity value ranking charts in China. The chart has not only become a barameter of the brand equity development of various industries in China, but also serves as a key frame of reference for various brands which study their own brand equity development. The chart takes reference from financial data audited by independent third-parties, extensive consumer studies and market information, in shortlisting the 50 most valuable Chinese brands.
About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets ANTA sportswear, including sports footwear, apparel and accessories. The Company has established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Company places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 14 years, the Company's footwear has been enjoying a leading position in China composed index on market share.
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
Hill+Knowlton Strategies Asia
Agnes Suen / Ka Wai Li
Tel: (852) 2894-6258 / (852) 2894-6252