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ANTA Sports’ Professional Gear Drives Chen Penbin To Finish “Challenge 100”

(Hong Kong, 13 July 2015) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that renowned Chinese ultra-marathon runner Chen Penbin arrived at the 100th marathon and final finishing point of “Challenge 100” event, the Beijing Wukesong Mastercard Center, on 10 July, thereby completing his monumental feat of finishing the equivalent of 100 marathons in 100 consecutive days. The Company tailor made professional ANTA running shoes – the “Challenge 100” – for him, and they became his partner in his journey across nine provinces from Guangzhou to Beijing, spanning 4,219.54km in more than three months.

Moreover, the 29th Olympic Day Run (“Olympic Day Run”), jointly organised by the Chinese Olympic Committee and the Beijing 2022 Olympic Winter Games Bid Committee, with ANTA Sports acting as a supporter, was held in 11 cities - including Beijing, Xiamen, Chengdu, Hefei, Yichang, Chengde, Zhangjiakou and Xining - on 20 June. The Olympic Day Run adopted ANTA’s latest “RUN WITH ME” running strategy as its theme, with 80,000 running enthusiasts celebrating the annual Olympic Day by way of city running. Famous athletes such as Olympic gymnastics champions Zhou Kai and Zhang Chenglong, gymnastics world champion Huang Huidan and elite gymnast Chen Siyi attended the race in different cities.

ANTA Sports also integrated the Olympic Day Run with online marketing, thereby attracting more attention to and drawing greater participation in the event with support from influences of celebrities. The Company created the #RUNWITHME# hashtag for runners to arrange meetups online and for celebrities to share updates with the #RUNWITHME# hashtag and their own running stories with other runners. Apart from running experience sharing among sports enthusiasts, the celebrities also invited people who love running to participate in the “Stride over the Starting Line” activity during the Olympic Day Run.      

Being the market leader in running sportswear products in China, ANTA Sports provided gear support to professional runner Chen Penbin during his challenge while also declaring the message of “RUN WITH ME” to every runner as to encourage the general public in China to run and exercise more. ANTA Sports sponsored the Olympic Day Run for seven consecutive years since 2009 and kept bringing innovative running technology to and creating functional running gear for runners.

Mr. James Zheng, Executive Director of ANTA Sports and ANTA Brand President, said, “The ‘Challenge 100’ event is not only a rigorous test for Chen Penbin’s personal will and athletic ability, but also a vital experiment testing the endurance of Chinese-invented professional sports gear and the ability for a sport organisation to protect athletes. The event is also a journey promoting the ‘Keep Moving’ athletic spirit and a green, healthy lifestyle, as well as a platform to cheer China’s bid to host the 2022 Winter Olympics. Furthermore, ANTA ‘Challenge 100’ running shoes have proven to be professional running shoes satisfying the needs of running, fitness and professional training after standing up to the extreme test of 100 marathons in 100 consecutive days. These cost-effective professional running shoes are now available for sale as a vital tool for any runner.”

Photo 1: After the perfect completion of “Challenge 100” event, Chen Penbin (right) presented the ANTA “Challenge 100” running shoes to Winter Olympics Bid Ambassador, Li Nina (left).

Photo 2: The 29th Olympic Day Run was held in 11 cities on 20 June.

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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets ANTA sportswear, including sports footwear, apparel and accessories. The Company has established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Company places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 14 years, the Company’s footwear has been enjoying a leading position in China composed index on market share.

For further information, please contact:

ANTA Sports Products Limited
Investor Relations Department

Tel:        (852) 2116-1660
Fax:        (852) 2116-1590
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Hill+Knowlton Strategies Asia
Agnes Suen / Ka Wai Li
Tel:        (852) 2894-6258 / (852) 2894-6252