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Anta: Official Sports Apparel Partner for Beijing 2022
Anta became the Official Partner of Sports Apparel for the Organising Committee for the 2022 Olympic and Paralympic Winter Games (“Beijing 2022”) on September 28, 2017.
Chen Jining, Acting Mayor of Beijing and Executive President of Beijing 2022, YangShu’an, Vice Minister of the General Administration of Sport and Vice President of Beijing2022;LuYong, Board Chairman of the China Disabled Persons’ Federation and Vice President of Beijing 2022 attended the signing ceremony in the Capital Gymnasium.
Zhang Jiandong, Executive Vice President of Beijing 2022 and Vice Mayor of Beijing, and Ding Shizhong, Board Chairman and CEO of ANTA, signed the partnership document.
Anta, a leading company in China’s sports product industry, has partnered with the Chinese Olympic Team the last two Olympic cycles, and established close cooperation with several Chinese national winter sports teams, said Zhang.
As the Official Sports Apparel Partner for Beijing 2022, Anta will provide the Olympic Winter Games Beijing 2022 and Chinese athletes with sportswear containing typical Chinese elements to showcase China’s national image, he said.
Zheng Jie, Executive Board Director for Anta’s branding, said Anta has been a partner of the Chinese Olympic Committee and the Chinese Olympic Team, the last eight years.
Anta will not only provide best-quality service to Beijing 2022, but will also take the opportunity to help promote Winter sports development in China, he added.
Beijing 2022 kicked off it’s Marketing Programme in February this year.
In July and August, Beijing 2022 announced domestic partnerships with the Bank of China, Air China and Yili Group as the Official Commercial Banking Partner, the Official Passenger Air Transportation Services Partner and the Official Dairy Products Partner, respectively.