Improvement in living standards and nationwide popularity of sports in China facilitate consumer demand for sportswear with diversified functionality and design. The retail market and consumer preferences in China have also experienced rapid changes which have created different distribution channels. To encourage our growth in various market segments, we always focus on the sportswear market and we adopt multi-brand and omni-channel strategies to capture opportunities in the mass to high-end markets and key retail channels in China. Our well-defined brand portfolio model has not only helped us defend against market uncertainties, but also enhanced our competitiveness to achieve sustainable development in the long run.
ANTA was established in China in 1990s. It is positioned as a functional sportswear brand in mass market and is committed to offering high value-for-money professional sportswear to consumers. Leveraging its strong sponsorship resources, brand equity and R&D capabilities, ANTA has become one of the leaders in performance sports footwear, apparel and accessories in China, with a stronger edge in most popular sports-related products such as running, basketball and cross-training. In late 2015, ANTA also tapped the potential soccer market by launching high value-for-money professional soccer gear to cater to increasing demand. By the end of 2016, the number of ANTA stores (including ANTA KIDS standalone stores) stood at 8,860, which were mostly located in China's second- and third-tier cities.
ANTA KIDS has been launched in China in 2008, which was the first Chinese sportswear brand to tap the children's sportswear market. It is positioned as a children's sportswear brand in mass market and it offers good value-for-money and highly comfortable products to children aged 3 to 14. ANTA KIDS stores are mostly located in China's second- and third-tier cities.
FILA was established in Italy in 1910s. After acquired the Fila business in the PRC in late 2009, FILA is positioned as a high-end sports fashion clothing brand in China. As a global brand with over 100 years of history, the unique combination of stylish and sporty image from FILA has gained awareness among the Chinese high-end consumers. FILA also has cross-over cooperation with world-renowned designers to bring differentiated sports fashion experiences to the consumers. Echoing FILA’s high-end positioning, FILA stores are mainly located in first- and second-tier cities. By the end of 2016, the number of FILA stores (including FILA KIDS standalone stores) stood at 802 in China, Hong Kong and Macao.
In late 2014, ANTA became the official marketing partner of NBA China and licensee of the NBA, in which we can use the NBA logo as well as logos of the current 30 NBA teams, NBA’s legendary teams logos and NBA events logos on our basketball shoes and accessories. ANTA is the first NBA-authorized Chinese sportswear brand to launch NBA series including basketball shoes and accessories for adults and children.
Descente was established in Japan in 1930s. The brand is well-known for its professional ski sports gear. The company formed a joint venture with Descente Japan and ITOCHU, etc, in the first half of 2016 to operate and engage in the business of design, sourcing, marketing, sale and distribution of all categories of products bearing the Descente trademarks in China on an exclusive basis. High-end sportswear (including ‘ski’, ‘training’, ‘running’ and other categories) is Descente's target market in China. By the end of 2016, there were 6 DESCENTE stores in China.