ANTA Sports Actively Fulfill Its Corporate Social Responsibility by Donating Sports Equipment and Hosting a “Fun Game” Sports Day at a School in Luding County, Sichuan Province
(Hong Kong, 22 November 2018) ANTA Sports Products Limited (“ANTA Sports” or “the Company”, stock code: 2020), a leading sportswear company in China, is pleased to announce that the company has successfully cooperated with the China Youth Development Foundation to hold a sports outfit donation ceremony and the “Fun Game” sports day at a boarding school in the Gongga Mountain Area of Luding County, Sichuan, China, to let children experience the challenges and enormous fun of sports.
Since last year, ANTA Sport started to launch “Sturdy Growth Charity Project” and committed ourselves to investing over RMB$ 500 million in terms of money and sport outfit subsequently, on three categories including outfit donation, qualified education and sports lectures, helping more than 10 million teenagers living in underdeveloped area growing up happily. The great success of the event counts on the active participation of us and our consumers. On that day, 10 distributors and consumer representatives from Sichuan came to the Gongga Mountain, not only for donation of books and stationeries to the students, but also visited a numbers of poor student families. In order to respond more to charitable activities, in a number of designated ANTA stores in Chengdu, consumers were invited to send their blessings to the children in the mountain area by writing greeting cards which were delivered by the representatives. Meanwhile, we also launched an innovative charity donation platform “Donate Steps, Donate Outfit” with Sina.com to allow consumers to participate anytime and anywhere, attracting more than 190,000 netizens to participate. We donate a piece of sports outfit to the children for every 2,500 steps counted. A total of 7,874 pieces of outfit were donated through the platform to fulfill our corporate social responsibility.
Li Ling, Vice President of ANTA Group, said, “As always, we care about teenagers’ sports. Not only do we provide professional sportswear to them, but also promote sports development in more schools by leveraging innovative and practical activities. We are also glad to see ANTA brand’s consumers are keen to contribute to the society. Meanwhile, thanks to the companion of the China Youth Development Foundation as we joint hands to build a scientific, high-efficient, systematic sports charity plan in order to promote sports spirit and Olympic culture to teenagers. ”
In the future, ANTA Sports will continue its efforts in creating values to consumers, staff, and business partners, as well as promoting the development of charity, which echoes our mission of “Integrating the sports spirit of “going beyond oneself” into everyone’s daily life”.
The sports outfit donation ceremony held together by China Youth Development Foundation and ANTA Sports.
Kick Start the “Fun Game” Sports Day.
Visit to poor student families in the Gongga Mountain, Sichuan.
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About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited (Stock code: 2020.HK), a leading sportswear company in China, was listed on the Main Board of Hong Kong Stock Exchange in 2007. For many years, we have been principally engaging in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market with professional sporting products including footwear, apparel and accessories. In recent years, we have started moving full steam ahead on the strategy of “Single-Focus, Multi-Brand and Omni-Channel” to deepen our footprints in the sportswear market in China. By embracing an all-round brand portfolio including ANTA, ANTA KIDS, FILA, FILA KIDS, DESCENTE, SPRANDI, KINGKOW, KOLON SPORT and NBA, and by seizing every opportunity arising in various important retail channels, we aim to unlock the potential of both the mass and high-end sportswear markets in China.
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ANTA Sports Products Limited Investor Relations Department Tel: (852) 2116-1660 Fax: (852) 2116-1590 E-mail: firstname.lastname@example.org
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