NBA star Gordon Hayward joined force with ANTA, awarded twice at the “2018 International ARC Awards”
(Hong Kong, 18 October 2018) ANTA Sports Products Limited (“ANTA Sports” or “the Company”, stock code: 2020), a leading sportswear company in China, is pleased to announce that the Company has officially signed an endorsement contract with Gordon Hayward, a famous NBA star, and became one of ANTA’s basketball endorsers together with Klay Thompson, Rajon Rondo and Luis Scola. Meanwhile, the design of our 2017 Annual Report “Simply Fantastic” has been awarded Gold Winner for “Printing & Production: Sports Equipment & Goods” and Bronze Winner for “Cover Photo/Design: Sports Equipment & Goods” at the “2018 International ARC Awards” respectively. We were the only awarded sportswear company which demonstrated our outstanding performances in design and production.
Gordon Hayward was selected to NBA in the 2010 NBA draft, and was currently playing for Boston Celtics of NBA, in a position of small forward. He was named a Western Conference All-Star reserve for the 2017 NBA All-Star Game for the first time. Hayward was highly skillful in scoring, ball controlling, passing and rebounding. In the coming future, we will launch a series of Gordon Hayward basketball shoes, offering basketball enthusiast more value-for-money basketball gear.
On the other hand, our 2017 annual report “Simply Fantastic” marked our 10th listing anniversary. The gold and black color of the report evoked feelings of modernity, elegance, strength and grandeur which symbolized our sparkling achievements over the years. The special design of gatefold and the timeline showcased our successful story in the past 10 years. The annual International ARC Awards is curated by MerComm and is a highly respected and prestigious competition in the industry. The judging panel, made up of top executives from different corporations around the world, ranked the annual reports based on creativity, cover design, chairman’s letter, writing style, interior design, photos, financial and overall presentation.
Ding Shizhong, Chairman and CEO of ANTA Sports, commented, “The addition of NBA star, Gordon Hayward, allowed us to become a powerful assembly of top NBA resources. Together with value-for-money basketball products, we believe that it will help ANTA expand its market share in Chinese basketball market, thus raising awareness of Chinese consumers on ANTA basketball products. We are also pleased to see our designs in annual reports have been recognized by international institutions, showcasing our strength in creative thinking. Going forward, we will continue our pace in creation of outstanding designs.”
NBA famous basketball star, Gordon Hayward, became ANTA endorser.
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About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited (Stock code: 2020.HK), a leading sportswear company in China, was listed on the Main Board of Hong Kong Stock Exchange in 2007. For many years, we have been principally engaging in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market with professional sporting products including footwear, apparel and accessories. In recent years, we have started moving full steam ahead on the strategy of “Single-Focus, Multi-Brand and Omni-Channel” to deepen our footprints in the sportswear market in China. By embracing an all-round brand portfolio including ANTA, ANTA KIDS, FILA, FILA KIDS, DESCENTE, SPRANDI, KINGKOW, KOLON SPORT and NBA, and by seizing every opportunity arising in various important retail channels, we aim to unlock the potential of both the mass and high-end sportswear markets in China.
IR website: http://ir.anta.com
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For further information, please contact:
ANTA Sports Products Limited Investor Relations Department Tel: (852) 2116-1660 Fax: (852) 2116-1590 E-mail: firstname.lastname@example.org
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Tel: (852) 3103 0110/ (852) 3103 0128