(Hong Kong, 23 May 2011) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce the grand opening of ANTA’s flagship store in Beijing Capital Indoor Stadium ("Capital Flagship Store"). The exterior and interior of the new store act as a focal point to showcase ANTA's comprehensive range of differentiated products on a compelling platform. This not only helps further boost ANTA's brand equity but also brings to consumers a whole new shopping experience. ANTA Sports' endorsed NBA star player, Luis Scola, who arrived in Beijing for his third China Tour, joined some of the champions of the Vancouver Olympic Games, namely Shen Xue, Zhao Hongbo and Zhou Yang as officiating guests, making the landmark opening all the more significant and meaningful.
Occupying a sales floor area of more than 1,000 square meters, the Capital Flagship Store is designed based on the latest 6th generation standards of ANTA store image. Its glassy exterior gives the Capital Flagship Store a spacious feel while the "ANTA Sports Centre" concept is fully reflected through the interior decoration which helps further improve the display of ANTA's broad array of multi-functional sportswear products, including the Basketball, Women, Sports Lifestyle and Kids Sportswear series. The range of inspirational and trendy products will sure delight professional athletes, sports lovers and the fashion conscious alike. In addition, the Capital Flagship Store features an interactive display zone which enables the public to fully experience ANTA's brand culture and helps them better appreciate the spirit and mission of the ANTA brand.
The launch of Capital Flagship Store is of great significance to the development of ANTA’s brand equity and sales strategy. Mr. Zheng Jie, Executive Vice President of ANTA Sports said, "The Capital Indoor Stadium is not only an iconic building that marks the global aspiration of China's sports industry, it is also the administration office and main training centre for the elite athletes of Chinese Winter Sports Federation. This provides the Capital Flagship Store a great atmosphere and an unequalled advantage to further strengthen ANTA’s symbolic role in China's sports industry". He added, "The Capital Indoor Stadium's location in the bustling Zhongguancun and Xizhimen Business District will ensure the Capital Flagship Store always enjoys the heavy traffic nearby. Moreover, the Capital Flagship Store's proximity to university campuses also makes it well positioned to capture the attention of our target customers such as university students and the growing ranks of young wage-earners. And this will in turn help promote the joy of sports and ANTA's brand mission and culture."
Luis Scola, ANTA Sports' endorsed basketball player, placed his hand print at the Capital Flagship Store.
Luis Scola, Shen Xue, Zhao Hongbo presented basketball shoes and ice skate shoes with their signatures to the management of ANTA Sports.
About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past ten years, its footwear has been enjoying a leading position in China's composed index on market shares.
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
Back to Press Releases