The cohesive relationships with our supply chain partners as well as our in-house production give us flexibility when we have to adjust our production schedules. During the year, approximately 16.1 million pairs of ANTA footwear and 7.4 million pieces of ANTA apparel were produced in-house. The respective proportions of self-produced and procured footwear and apparel were 46.0% and 15.5%, respectively (2011: 36.9% and 14.4%). The graph shown above sets out details of our production bases and the quantity of products manufactured at each base during the year.
Supply Chain and Operational Management
From the outset, we have developed an effective and flexible supply chain that enables us to remain competitive amidst market uncertainty. We actively encourage our suppliers, OEMs and ODMs to improve their performance and efficiency through a wide range of trainings and evaluations. During the year, we further optimised the cooperation with our high quality supply chain partners to improve the workflow efficiency so as to give us greater flexibility in the terms of trade. Leveraging our strategic mix of in-house and outsourced production, we can better respond to changing tastes in the increasingly challenging market. We also enhanced our in-house production to better respond to unforeseeable demand.