Our solid and focused brand image is our most powerful asset in defending against market uncertainties. Therefore, we spare all effort to maximise the effectiveness of our marketing initiatives through the well-defined brand management strategy. During the year, we further integrated our endorsement and sponsorship resources with interactive promotions and featured products to promote our professional image and diversified product. Meanwhile, we also utilise popular digital social networks and broadcast media to enhance brand differentiation in a cost-effective manner. Furthermore, we proactively upgrade the store image so as to present a better image that favours sustainable growth.
The awards we have received from the public illustrate the wide recognition of the brand’s development. We were ranked 22nd best brand in China by leading brand consultancy Interbrand in the “2012 Best China Brands”. Being selected for the third consecutive year, we lead the peers to become the most valuable sportswear brand in China. Furthermore, we earned the top ranking among all Chinese sportswear brands on the “Top 100 Enterprises of China Apparel Industry”, compiled by the China National Garment Association.