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We are committed to fulfilling our social responsibility as we believe it is essential to our success in creating value for our customers, stakeholders and society as a whole. As a responsible corporate citizen, we incorporate sustainability and social responsibility into our business strategies and corporate culture. We also encourage our staff to support volunteer services and community activities to contribute to a better community and a more sustainable environment.
We support all initiatives that improve the well-being of the community. We care about the less fortunate and those in need, particularly among the youth. Being committed to giving back to society, we are keen to perform charity work and to encourage our staff, business partners and the public to do the same. During the year, our staff took the initiative to organise a charity sale to raise funds for our charitable body, the “ANTA Sunshine Association”. Last summer, our volunteer team visited an elderly home in the Licheng District of Quanzhou City, Fujian Province, to offer warm support to the elderly. The team also participated in school visits to Gulian Primary School, located in Luoding, Guangdong Province, interacting with the children and giving them sportswear, schoolbags and stationery. In October 2012, we joined the Champion Fund, the Samaranch Foundation and Olympic champions Xu Lijia, Zou Shiming, Han Xiaopeng and Wang Liping to visit the Xinjiang Uyghur Autonomous Region. The Olympic champions shared their personal experiences and played games with the local youth, while sports equipment and goods were given to local schools in order to promote sports to youth in the border regions in China so as to allow them to experience the joys of sports.
Apart from charity visits, in June 2012, we supported the “Champion Fund”, which is established by the Red Cross Society of China and Yang Yang, China’s first Winter Olympics gold medalist, to build a basketball court at Gucheng Primary School in Beijing and to promote the importance of sportsmanship among children in China. In November, a donation activity was held with the aim of assisting disadvantaged students in Guizhou. The activity received tremendous support from our generous staff. In just a two-week period, more than a thousand of donated items were received, including shoes, clothes and toys. The donated items were then distributed to four primary schools in Guizhou.
We take part in charity work with our endorsers to play a part in building a better community. In September 2012, our endorsed NBA superstar Kevin Garnett visited Jiangchong Primary School in Zhengzhou to support the “Giving Children a Pair of Sports Shoes” campaign. The campaign, initiated by the China Children’s Charity Relief Fund, the Sohu web portal and CCTV host Cui Yongyuan, aims to improve the well-being of children in the relatively poor provinces in China. During the visit, Kevin Garnett distributed products from the ANTA Kids sportswear series to underprivileged students living in the rural areas, and also played basketball with the children to promote youth participation in sports.
We strongly believe in our responsibility to help create a better environment for future generations. We consider it our duty to take an active role in contributing to a greener world. We operate in strict compliance with environmental regulations and rules, and has gained all necessary permission and approval from the relevant regulators. We are ISO14001 Environmental Management Systems certified. Throughout the entire production process at both our in-house production base and our suppliers’ factories, we strive to minimise our environmental impact without compromising the quality of our products. We have established rules and guidelines on chemical safety, which we require our suppliers to follow. Under our “Chemical Safety Guidelines”, we meet all national and international standards in controlling emissions. We also inspect our suppliers regularly to ensure that their chemical usage is up to standard. We stress environmental sustainability and shares our values with our business partners by providing our suppliers guidelines, training and consultation on environmental issues so that they can similarly engage in environmental protection.
Through environmental campaigns, staff members are encouraged to reduce, reuse and recycle. We also embed environmental considerations into daily operations. We established a target for reducing energy consumption, and since October 2012, we have tightened control of energy consumption at our operational centre. Staff must apply for lighting and air conditioning during off-business hours. We also sought advice from a professional institution to formulate a green coverage ratio for each floor of our building. Moreover, we furnished our new operational centre with environmental friendly furniture which minimises harm to both the environment and the health of our staff. Besides, we have adopted eco-friendly materials such as organic cotton and bio-degradable substances in our product offerings. We encourage our workforce to come up with innovative ways for environmental protection in the workplace to cut our carbon footprint as well. During the year, our volunteer team initiated “Clean the Beach” activities to raise public awareness of the importance of environmental protection.
We recognise that our employees are our most important asset. Therefore, we place strong emphasis on attracting, retaining and developing the right people. As at 31 December 2012, we had approximately 11,900 employees (2011: 11,500 employees). To motivate our employees, we have built a rewarding work environment with a fair appraisal system that facilitates both personal development as well as career opportunities. We elevate our employees’ competencies by offering them a wide range of training opportunities that include mentorship programme, on-the-job training and classroom training. Outreach programmes and orientation camps are organised for new recruits to make them familiar with our corporate culture and to give them knowledge of our brand and products.
We offer our engaged and committed workforce competitive remuneration packages and a comprehensive welfare programme. Apart from providing regular health check-ups and mental health seminars to our staff as a safeguard against potential health issues, we offer our employees a variety of educational, social, sport and volunteer activities that include birthday parties, outings, sports club events and basketball competitions to boost morale and to enhance a sense of belonging among the staff. As we are committed to promoting a healthy work-life balance, we provide sports and leisure amenities such as tennis and basketball courts, leisure centres and gymnastics facilities to our staff. We spare no effort in ensuring that all of our employees are highly-motivated and happy to work with us. During the year, ChinaHR.com, a leading recruitment website in China, named us “The Best Employer” in the category of Durable Consumer Goods – Textile and Light Industry.
Furthermore, we value the opinions of our staff and considers their suggestions while formulating policies. Various channels such as “CEO Day” and employee satisfaction surveys were established to collect opinions from the staff on a regular basis. The two-way communication allows the management to understand the employees’ needs in a more effective manner. Most importantly, we work in strict compliance with labour laws, regulations and industry practices such as the minimum wage, gender equality and the prohibition on child labour. We enter into employment contracts with each and every employee so as to safeguard their interests. We also require our business partners to demonstrate clear commitment to this principle. Moreover, we believe that health and safety in the workplace is a key priority, and therefore endeavours to establish a safe workplace for our staff. To prevent workplace injuries, we adhere to stringent safety guidelines and provide our factory workers with adequate protective gear. We also constantly monitor and assess our safety measures and conduct work safety training for our employees so as to ensure that they exercise precautions against accidents.
Good corporate governance is fundamental to our sustainable growth. We frequently communicate with our suppliers, distributors, and business partners to share with them our standards and requirements. In addition to providing standardised display equipment and promotional materials to our retailers, our seasoned sales teams conduct effective communications with the retailers and offer timely support. We also keep a close eye on the retailers’ performance and share our market insights and analyses with them so as to enhance their competitiveness and profitability. Furthermore, we actively share with our suppliers best practices on enhancing their management and operations as well as R&D capabilities.
To ensure transparency and accountability to shareholders, we strictly comply with the Listing Rules to disseminate information to investors and the public in a timely, fair and transparent manner. We understand that effective communications and timely information disclosure not only give us credibility, but also facilitate the flow of constructive feedback and ideas that are beneficial to our future development. To facilitate interactive communications between the senior management and stakeholders, we regularly organise shareholder meetings, investor/analyst briefings and meetings, roadshows, press conferences and company visits. Investors can also obtain useful information and updates from ANTA’s brand and investor relations websites (http://www.anta.com and http://ir.anta.com). During the year, our 2011 annual report was named the Gold Winner in both the International ARC Awards 2012 and the Galaxy Awards 2012. Our outstanding annual report also earned the Citation for Design Award in the Hong Kong Management Association’s Best Annual Report Awards 2012. Furthermore, we were included in the Hang Seng Corporate Sustainability Index Series for the third consecutive year and attained the Certificate of Excellence in Investor Relations in the IR Magazine Greater China Conference & Awards 2012.
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