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View ANTA Sports' diversified products and integrated marketing strategies.
Mission, Vision, Core Values


To integrate the sports spirit of "going beyond oneself" into everyone's daily life.


To become the nation's top sportswear brand in China in terms of both brand desirability and market share, and to be respected by others, in addition to developing into a sustainable world-class sportswear company.

Core Values

We firmly believe brand value to be the basis of our business decision making, and that the core values be maintained by ANTA's people.

We never fear the obstacles of change, and we will apply our innovation ideas to create values for our customers.

With continuous efforts to be "precise, detailed, practical and accurate", we strive to grow with the sports industry.

We uphold integrity and honesty. We are grateful and attach high importance to social responsibility.

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